Amateurs are the New Professionals

There is a major disruptive force going on in our world today, and it involves a do-it-yourself behavior on a large scale. Individuals are sharing home videos with the world, performing citizen journalism, and selling goods all via the Internet. Companies are getting into non-core lines of business in order to expand their reach; such as selling music online, offering data centers accessible over the web, and distributing other people’s software through their infrastructure. This subtle and large scale trend is amateurization: the empowerment of firms and individuals to provide goods and services that used to be the realm of a professional organization.

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