Organize for Innovation: Setup the Externals

This post is the second in a series of two posts examining how an organization can set itself up to be innovative. Yesterday’s post looked at Google and internal attributes of an innovative company, so today’s post will use P&G as an example company and list some external organizational attributes that can make companies innovative

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Organize for Innovation: Tweak the Internals

In today’s economy, it is important that businesses take great strides to survive and be profitable. The way that a business can do that is to be innovative in products and processes (Krell, 2009), and one way companies can be innovative is to setup their organizations to be innovative (Tushman & Nadler, 1986). Using Google and Proctor and Gamble as templates, a person can examine some internal and external organizational attributes that can make companies innovative. Today’s post will just cover Google and internal attributes of innovation.

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Keep Moving Forward

In the 2007 Disney movie Meet the Robinsons, young inventor Lewis Robinson is whisked away to the future where he meets his future family. Lewis learns that in the future, mistakes are welcomed and the risk takers are celebrated.  The celebration of mistakes is due to the persistent motto “Keep Moving Forward,” authored by the famed future inventor (and Lewis’s grown self) Cornelius Robinson.  The point of the motto is that discoveries can’t be made unless people take risks to develop new innovations.

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